18 Best Free SEO tools to improve your organic visibility

Addlly AI offers a unique, customizable AI tool designed to simplify content creation for businesses. Gemini uses Google’s AI and data to provide powerful insights for content creators, marketers, and SEO professionals. With both free and pro options, users can easily generate XML, HTML, image, video, and news sitemaps, making XML one of the best SEO tools for sitemaps. It’s among the best SEO tools for exploring valuable insights into user search intent. With over 1 million users across 150+ countries, SE Ranking is one of the best SEO tools that integrates advanced AI and ML technologies. It assists with technical SEO analysis and on-page optimization testing.

• Every change you make will take some time to be reflected on Google’s end.
• Screaming Frog can crawl your site like a search engine spider.
• This chapter covers keyword research and other methods to determine what your audience is seeking.
• The tool is well-suited for newer SEO specialists or those on a smaller budget, as it offers affordable SEO features.

Surfer AI pricing

While they all charge a fee, we’ve chosen those that provide the best bang for your buck. On Search Trends, you won’t see the total number of searches for a keyword. Instead, you’ll see how the search volume changes over time, using the highest and lowest search volumes for context. But Google Search Console helps you track and visualize several aspects of your technical SEO, making it easier to understand and improve. If your customers come from a specific geography, you need to know if your website ranks for relevant keywords in that location. It doesn’t just tell you which keywords to target; it leverages AI to give you specific steps to help your content rank higher.

SEOQuake

The final Agency plan is $200 and is perfect for prominent websites and agencies. Long Tail Pro offers three different pricing plans and ten days of a money-back guarantee. The Agency plan costs $98 per month, the Pro plan is $45, and the Starter plan is $25. With marketing features included in their plans, SERanking is one of the market’s most used and popular SEO tools. Our team of experts specializes in local search optimization, helping your business dominate local search results.

Yes, WordPress needs an SEO plugin to optimize crucial elements like meta descriptions, Open Graph metadata, and structured schema markup. While WordPress has built-in SEO features like automatic canonical URLs and breadcrumb navigation in some themes, it lacks advanced on-page SEO capabilities. A dedicated SEO plugin helps with technical SEO, XML sitemaps, content optimization, and other ranking factors essential for higher search visibility.

AnswerThePublic is a search listening and keyword tool that gets autocomplete data from Google and other search engines. Entering a keyword into this tool gives you a list of phrases and questions people are searching for around your keyword. GrowthBar is an AI tool and SEO auditing tool for performing keyword research, writing, doing competitive analysis, and tracking SEO rankings.

But until then, these free SEO tools are more than enough to start improving your visibility and making smarter SEO decisions—today. But if you’re just looking for a quick check on a few keywords for any domain—yours or a competitor’s—Serprobot works great. If you want to track rankings over time, you’ll need to log them manually using a spreadsheet or similar method.

The following tool will help you tell good quality backlinks from poor ones and discover what the competition is doing to spice up their backlink game. When it BHS Links comes to SEO tools, Semrush is the most useful for keyword research. It can help you to discover the most relevant keywords for your products, services, and target audience. You can take a deep dive into keyword metrics such as search volume and competitiveness to choose the highly profitable ones. This tool is oriented on crawling speed as the main advantage, it works faster and finds twice more issues than its competitors.

Our free-version tools run instantly on this page, with no download or registration required. We call these “free tool samples” because you can run them on the fly, without signing up for a thing. Get into the technical aspects of your website’s SEO with Majestic, an SEO backlink checker and link-building tool. Through this intuitive backlink checker, you can better understand the state of your linking strategy and uncover data to improve your backlink profile. KWFinder is a highly intuitive keyword research tool built to help you find and target relevant keywords to supercharge your website’s SEO strategy.

These tools are typically software-as-a-service (SaaS) applications that can be used online for a monthly fee. With Google’s ever-changing algorithm, having a few different SEO tools in your arsenal is essential as they are used for various things. Next, you will have people answering your query, which means you now have a vast list of search terms from real-life users.